DOMINAITE Buzz

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The phrase “influencer marketing” is pretty familiar to most marketers. The basic concept is easy to grasp, utilize the existing popularity and authority of “influencers” to build a reputation and visibility for your own brand.

But influencer marketing isn’t a “hack” or a get-rich-quick scheme; like any other marketing strategy, it demands a nuanced approach to be successful, and is packed with far more variables than it appears to have on the surface.  Here are some ways using authority influencers can help you "Dominaite" your industry.

Inbound links.

Inbound links are necessary for any kind of SEO campaign. Links are what pass “authority” from one site to another, essentially making them points of validation that convince search engines your site is authoritative and trustworthy enough to earn higher rankings. It’s becoming more and more difficult to get inbound links, but one way to get them is to build a relationship with a known authority influencer; they’ll often link to your site if you give them good reason to. For example, if you have a relationship with an influencer and let them know about some recent original research you recently published, that influencer might comment on it and link to your research, which, presumably, is hosted on your website. You’ll gain a boost in authority from the link, but just as importantly, the presence of that link will result in click-through traffic from other readers as well as increase its visibility so that other authors can reference it (with a link) it in their work as well.

Content visibility.

You can also leverage your influencer’s audience to expand the visibility of your best content. Social influencers typically have tens of thousands to millions of followers, so getting an influencer to share one of your best pieces of content could instantly multiply its visibility. More readers alone won’t necessarily boost your rankings, but it’s a nice gateway to future points of value. For example, if your content circulates with an audience 10 times larger than what you could muster on your own, you’ll likely earn 10 times as many links overall and that’s not even mentioning the reputation benefits your brand will earn.

Audience building.

Networking with influencers is also a fast way to grow your social media audience (as well as recurring traffic to your site). Social media runs on a “tree falling in the forest” system; no matter how good your content is, people will only follow you and continue reading your material if they know it exists in the first place. Getting an influencer to share that material could introduce a new audience to you. Again, this alone won’t increase your search rankings, but over time, a larger audience means each of your published pieces will have instantaneously better value when you syndicate them.

Collaborative content.

Don’t discount the potential for working together with authority influencers on mutual content projects. This probably won’t be an option to you in the early stages of your influencer relationships, but once you have an ongoing, mutually beneficial setup, this may become a natural element of your partnership. Working together, you might pool your resources to create and distribute an industry report, or you could conduct an interview series or create a podcast in which you exchange thoughts and opinions on a popular topic. Either way, you’ll both get the benefit of borrowing from each other’s authority, you’ll earn more visibility than you would alone, and you’ll both earn a host of new links pointing to your respective domains. This is a long-term partnership, so the payoffs have no upper limit here.

Publishing opportunities.

Even though you’ll likely earn some links naturally with your content and influencer marketing campaigns, the best way to build links consistently over the long term is through highly valuable content on external, authoritative publisher sites. The problem is, these publisher sites have extremely high standards for content, and are selective about who they let write. Networking with influencers can, over time, open up doors that would otherwise be closed to you. One of your influencers might be close with the editor for a national publisher and could get you an introductory opportunity to make a guest post. Sometimes, a foot in the door is all it takes to start building a bigger online footprint.

Finding the Right Influencer

Much of your success in influencer marketing will be finding the right influencer and starting your relationship on the right foot. The best influencers are ones who are active constantly, with big followings, and an interest in engaging with others. We refer to these as Authority Influencers.  When you reach out, make sure you remain conscious of the fact that they’re busy people with their own goals and priorities and make an offer before making a request. Then, prioritize achieving the goals listed above, always making the relationship mutually beneficial, and doing what you can to preserve your dynamic. 

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2017 State of Digital Marketing [Infographic]

Digital marketing is one of those areas that's become, in a way, all-encompassing. There's social media, there's SEO, and there are the analytics that come with both. And with the rapid pace at which digital marketing evolves, it can be difficult and confusing to prioritize which parts deserve your attention.

That's why the Search Engine Journal launched the 2017 State of Digital Marketing.
To find out where digital marketers focus their time and budgets, and how they set parameters of success, over 200 industry professionals were surveyed, filling roles within SEO, paid search, and content marketing. 

Some of the most interesting findings were broken down into the handy infographic below. Among them were statistics on PPC spending -- which ranges from $50 to $5,000 -- and data showing that Facebook is still the preferred social media channel for 62% of marketers.

Want to know where things stand in other areas of digital marketing? 

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Source:https://blog.hubspot.com/marketing/2017-state-of-digital-marketing

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Free Haunted Halloween Stock Images

Don't let your social media marketing go dark this Halloween. Trick-or-treat yourself to these haunted Halloween stock images and photos. Don't ghost your prospects and customers this Halloween, scare up some business with a "BooGo" sale or a scary good deal.

When posting on Halloween-related content on Twitter, don't forget to use the #Halloween hashtag. Using hashtags relevant to holidays and events have always been an easy way to get into the mix with relevant conversations and reach more people.

According to Twitter, in 2016 there were 26.3 million Tweets about Halloween.

To use, simply click on the desired thumbnail below, then right-click and save the image to your device.

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SWOT - How Do You Measure Up?

 

Know Thyself to Monetize Thyself

Do you know what your unique gifts and talents are and how they can be used to grow your business? We often talk about the “business of being a brand” and how you can get paid for who you are versus what you do. But before you can begin to develop the business model for being a brand, you must accurately identify where your strengths are so you can use them to elevate your image, grow your audience, and develop your business model around them.

One common method of examination is to do a personal SWOT analysis examining both internal and external factors.

Strengths/Weaknesses:

Write different aspects of your internal factors (personality, skills, gifts, talents, or specialized knowledge) that are strong in one list and those that are weak in another.

Strengths could be:

  • Verbal skills
  • Artistic ability
  • Physically strong
  • Computer knowledge
  • Writing skills

Weaknesses could be:

  • Limited social media knowledge
  • Afraid to speak in public
  • Not techy
  • Lack knowledge of marketing
  • Afraid to fly

Opportunities/Threats:

Write different aspects of your external factors (relationships, assets, network, influences) that are weaknesses in one list and threats in another.

Opportunities could be:

  • Your connections
  • Membership in mastermind group
  • Facebook fanbase and audience is high
  • Email list is large
  • Thriving business

Threats could be:

  • Competition
  • Limiting mindset and beliefs
  • Changing industry trends
  • Lack of funding
  • Lack of family support

Are you a Rockstar Professional?

Rockstar Professionals are those business owners, influencers, and entrepreneurs with the attitude, expertise and drive to thrive in life using their unique gifts, following their true passion and serving a higher purpose. When it comes to becoming a Rockstar Professional, there are two types of people in the world: those that wander around aimlessly and the very, very, very few that choose and commit to living a BOLD Vision. Your life is what you make of it. If you won’t make your dream happen, who will? If not now, when? You are in the performance of your lifetime right now… make it count!

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