About Us

DOMINAITE is a public relations consulting agency and more than a traditional PR firm. We function as a full business partner to our clients, providing ongoing PR consulting and offering integrated PR and marketing platforms that build brand reputation and offer real solutions to business challenges. We view a thoughtfully designed and well-executed PR strategy as a strategic communications tool that can help companies of any size build brand visibility and support growth and success.

Our team is composed of public relations, marketing, advertising and technology experts with impressive creative skills that have been built over years of delivering PR solutions to top businesses and brands, from established companies to early-stage enterprises. We thrive on helping our clients make the audiences who matter most, like customers, partners, stakeholders and employees.

One of the most valuable assets that we create for clients is content. Our content development and marketing experience ranges from images, press releases, articles, blog posts and videos designed for social sharing. High-quality content can create visibility, build reputation, and even change opinions or behaviors.

Dominate A World Of Exposure. Our Public Relations Networks are a global collective of creative and dynamic public relations content and consultants. We are dedicated to providing high level consultants and quality support for global PR campaigns. Dominaite has affiliate PR agencies based across the globe. With our tight-knit network of PR experts across the globe, we can provide smoothly run, effective and individual campaigns around the world. Our goal is the success of your brand.  Here are our Public Relations Network Platforms:

Travel Network International. Travel Rockstars. Travel Buzz
Travel Buzz features articles and media on travel, hospitality and tourism public relations and profiles of the top Travel Rockstars. Travel Network International is a dynamic, results-driven public relations network. We live and breathe the travel and hospitality industry, and as a result, have earned a reputation as being a “one-stop-shop” for consumers, media and industry insiders looking for travel partners. Our creative campaigns and forward-thinking strategies affect the bottom line. Whether it is our excellent media relations or our digital strategies, we utilize all facets of communications to execute fully integrated campaigns. Our members are the best of the best, and therefore, lend themselves to incredible synergies across our network. Our members have exceptionally high standards, and we deliver exceptional client service.  Our platform is an integrated communications network, merging the best of traditional PR tactics with today's evolving platforms to create programs with measurable results. Our thinking is strategic and most importantly, creative. With a focus that goes beyond just public relations and includes marketing and social media, we are driven not only by how much exposure we can secure for our members but rather how we can positively impact their brand awareness. 

We architect and build brands, and we transform brand and business potential into brand and business performance. We facilitate connecting brands and audiences, help to define a brand’s essence and create captivating experiences that foster engagement between brands, consumers and stakeholders. We captivate audiences with conversation and storytelling; catalyze brand engagement to optimize brand advocacy and mind share; and transform brand mind share into brand market share. We are the point where insight meets execution and bridge the divide between what a brand is now and what it can become in the future.

Public Relations has changed in recent years. The Global Communications Report, a comprehensive worldwide survey of more than 1,000 senior PR executives worldwide, reveals that the worldwide PR industry is predicted to grow from its current estimated size of $14 billion to $19.3 billion over the next five years.  The pace of change in public relations has never been faster than it is today, but at the same time, it will likely never be this slow again.

PR agencies are now creating strategies and shaping public relations in ways very different from just a few years ago, in large part due to the dominance of digital technology and the blurring of lines between paid, owned, and earned media outcomes that agencies are often charged with generating.

DOMINAITE is a dominant leader in public relations technology platforms.  Our software suites include Social Media Marketing and Management, Review Marketing and Management and Reputation Management.

PR is about generating influence. 

True influence is precious at a time when “fake news” is making headlines. As PR experts will be increasingly asked not only to generate coverage for brands and organizations, but to build the kind of relationships that actually influence behavior, and do so in a transparent way. The changing nature of influencer relations in PR moves from celebrities and social media ambassadors to micro-influencers: those that may not have a huge reach but that are trusted within social, demographic, or values-driven networks.

Content will move to new (and old) channels.

Effective PR strategies are less about selling and more about telling, telling stories that engage prospects or customers, and visual storytelling is hotter than ever. Earned media isn’t going away any time soon, but in recent years, social platforms have dominated. 

A hot trend is content personalization, or using customer data or behavioral insights to create not just offers and promotions, but branded customized content for distribution through social or email channels. These may skirt the edges of a typical public relations strategy's scope, but like the video explosion, it means that PR will include content marketing production and distribution.  

Implied Links Have Emerged.

The new development is “implied links.” Implied links are simply brand mentions that appear in earned or shared media. They’re undoubtedly good for visibility, but in the absence of a true link, they’re impossible to track. There is a direct correlation between PR and SEO. When it comes to content, quality and relevance have replaced sheer quantity as  key metrics. New algorithms penalize shady backlinks, keyword stuffing, and other black-hat SEO strategies in favor of quality content. To be shareable, content must be optimized, engaging and authentic.

Thought leadership is more important than ever.

In today’s business and media environment, overall business strategy and communications strategy are intertwined. Thought leadership is relevant not just to B2B organizations, but to consumer product companies.  The explosion of digital and social media has made every aspect of corporate reputation from customer service to CEO behavior relevant to brand image, and therefore to PR. Today, consumer and business brands need to be seen as leaders, and many have seen how an army of influencers can not only propel a business forward, but insulate reputation in the event of a reputation crisis. They must offer ideas and inspiration, not just great products and services. That means more professional communicators are focused on executive visibility and leadership, and that reputation management is built into every program.

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About us

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