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2017 State of Digital Marketing [Infographic]

Digital marketing is one of those areas that's become, in a way, all-encompassing. There's social media, there's SEO, and there are the analytics that come with both. And with the rapid pace at which digital marketing evolves, it can be difficult and confusing to prioritize which parts deserve your attention.

That's why the Search Engine Journal launched the 2017 State of Digital Marketing.
To find out where digital marketers focus their time and budgets, and how they set parameters of success, over 200 industry professionals were surveyed, filling roles within SEO, paid search, and content marketing. 

Some of the most interesting findings were broken down into the handy infographic below. Among them were statistics on PPC spending -- which ranges from $50 to $5,000 -- and data showing that Facebook is still the preferred social media channel for 62% of marketers.

Want to know where things stand in other areas of digital marketing? 

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Source:https://blog.hubspot.com/marketing/2017-state-of-digital-marketing

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Free Haunted Halloween Stock Images

Don't let your social media marketing go dark this Halloween. Trick-or-treat yourself to these haunted Halloween stock images and photos. Don't ghost your prospects and customers this Halloween, scare up some business with a "BooGo" sale or a scary good deal.

When posting on Halloween-related content on Twitter, don't forget to use the #Halloween hashtag. Using hashtags relevant to holidays and events have always been an easy way to get into the mix with relevant conversations and reach more people.

According to Twitter, in 2016 there were 26.3 million Tweets about Halloween.

To use, simply click on the desired thumbnail below, then right-click and save the image to your device.

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SWOT - How Do You Measure Up?

 

Know Thyself to Monetize Thyself

Do you know what your unique gifts and talents are and how they can be used to grow your business? We often talk about the “business of being a brand” and how you can get paid for who you are versus what you do. But before you can begin to develop the business model for being a brand, you must accurately identify where your strengths are so you can use them to elevate your image, grow your audience, and develop your business model around them.

One common method of examination is to do a personal SWOT analysis examining both internal and external factors.

Strengths/Weaknesses:

Write different aspects of your internal factors (personality, skills, gifts, talents, or specialized knowledge) that are strong in one list and those that are weak in another.

Strengths could be:

  • Verbal skills
  • Artistic ability
  • Physically strong
  • Computer knowledge
  • Writing skills

Weaknesses could be:

  • Limited social media knowledge
  • Afraid to speak in public
  • Not techy
  • Lack knowledge of marketing
  • Afraid to fly

Opportunities/Threats:

Write different aspects of your external factors (relationships, assets, network, influences) that are weaknesses in one list and threats in another.

Opportunities could be:

  • Your connections
  • Membership in mastermind group
  • Facebook fanbase and audience is high
  • Email list is large
  • Thriving business

Threats could be:

  • Competition
  • Limiting mindset and beliefs
  • Changing industry trends
  • Lack of funding
  • Lack of family support

Are you a Rockstar Professional?

Rockstar Professionals are those business owners, influencers, and entrepreneurs with the attitude, expertise and drive to thrive in life using their unique gifts, following their true passion and serving a higher purpose. When it comes to becoming a Rockstar Professional, there are two types of people in the world: those that wander around aimlessly and the very, very, very few that choose and commit to living a BOLD Vision. Your life is what you make of it. If you won’t make your dream happen, who will? If not now, when? You are in the performance of your lifetime right now… make it count!

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